Search Engine optimization (SEO), is a collection of techniques and approaches used to increase a website’s exposure on search engines such as Google. The objective is to improve the website’s organic (free) search rankings for pertinent keywords so that people looking for information, goods, or services are more likely to find it. In order to improve user experience and comply with search engine algorithms, SEO include improving a website’s content, photos, meta tags, and technological features. The ultimate goal is to enhance the website’s online presence and attract more high-quality visitors.

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A key component of digital marketing is search engine optimization (SEO), which is essential for improving a website’s online presence and visibility. SEO attempts to raise a website’s position on search engine results pages (SERPs) so that users are more likely to see and interact with the content by carefully enhancing different aspects of the website.The power of SEO is found in its capacity to link companies, individuals, and content producers with their intended audience. When used properly, SEO brings in more people who are actually interested in the supplied content, goods, or services, which enhances the quality of the traffic to the website.SEO helps build credibility and reliability in addition to traffic and visibility.

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